SWEETHEART RECORDS

IDENTITY • 3D DESIGN • ANIMATION

'FUEL THE FIRE'

To rally the modern woman to step into a heavily male-dominated industry. Creating a brand centred around females to celebrate their successes and encourage them to break into the music business.

Showing the side of women that is against the engrained societal expectations whilst having an undercurrent of slick, sharp aesthetics. This is to underpin what Sweetheart Records stands for, allowing women to realise what they already knew - that they are absolutely capable.

Personal project