IDENTITY • PACKAGING • ILLUSTRATION
'WALKING CASUALLY THROUGH LIFE SINCE THE 90S'
To create a brand of soap designed to get you through the mundane. Targeting millennials who don’t take life too seriously.
Drawing inspiration from nostalgic cartoon moments by creating nonchalant characters through a comical lens. The whole brand is designed to make you smirk and a reminder that fun can be found in the everyday.